Liverpool bid to trademark the word ‘Liverpool’ denied

Liverpool bid to trademark the term’Liverpool’ has been rejected by the Intellectual Property Office of the government.
Even the Premier League club had hoped to trademark the title of the city when employed in the context of soccer services and products and insisted that their sole aim was to shield themselves.
But, after taking the IPO’s decision, the club’s chief executive Peter Moore admitted that they had underestimated the amount of resistance from traders within town, also local football clubs and Liverpool City Council.
The club said in a statement:”Liverpool Football Club could confirm its application to trademark the phrase’Liverpool’ in the context of football services and products has been unsuccessful.
“The team takes the decision that’s been accepted by the Intellectual Property Office, due primarily to that which the official conclusion cites as’the geographic importance’ of Liverpool as a city in comparison to location names that were improved by other football clubs in the UK.
“We will, nevertheless, continue to aggressively pursue these large scale operations which seek to illegally exploit our intellectual property and might urge the relevant government to take decisive action against these unlawful action wherever it is.”
Moore said the club’s goals were true but they’d misunderstood the implications the trademarking would have had in the community.
“We underestimated the reaction on it,” Moore told the Liverpool Echo. “We had, in rather good faith, looked at what we were seeing on a global basis and especially stuff that has been coming in the united kingdom.
“We felt obliged to protect the soccer club and had looked in other similar situations for nightclubs which had trademarked their place names in a football context, there are many examples.
“We felt on behalf of our club we had to do that, but I believe it’s reasonable to say that we underestimated the emotional response to it and that’s our bad.”
Moore said the club had met to describe their intentions.
“There wasn’t a deliberate activity to slide through it,” he added. “We filed and got on with our company and clearly as matters unfolded the response was fairly quick and we instantly engaged with the individual retailers and the local soccer clubs and met together.
“(We) assured them that this wasn’t aimed at them and provided them legal protections if we had been effective.”
Liverpool mayor Joe Anderson tweeted:”LFC is a international manufacturer and plays a large part in showcasing our town around the world.
“We’ve got a solid connection with Peter and his staff along with the club’s importance to the future of this city is without question. We’ll always work together for those of Liverpool.”

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