Muzmatch: the dating application changing the way in which Muslims find love. Safety is vital for any other reasons.

Muzmatch: the dating application changing the way in which Muslims find love. Safety is vital for any other reasons.

Shahzad Younas’s Muslim app that is dating 15,000 partners meet to get married. He informs Amelia Heathman about contemporary love

  • Amelia Heathman
  • 25 July 2019 13:59 thursday
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The expression goes: ‘Muslims don’t date, we marry’, ” claims Shahzad Younas, creator and CEO regarding the Muslim matching software Muzmatch. “It’s a phrase that is generalised it hits the nail in the mind. If I’m fulfilling a lady, we’re both reasoning, is this individual wedding product? ”

Muzmatch is frequently dubbed the Muslim Tinder but Younas just isn’t therefore satisfied with the contrast.

It makes use of some typical structures that are dating-app such as for example swipes and likes, but alternatively of centering on casual hook-ups it’s all about helping Muslims find you to definitely marry.

Many Muslims are required to marry young also to somebody associated with the faith that is same. Choices consist of dealing with a matchmaker, which computer technology graduate Younas defines as “like having your CV passed around” to locate a proper partner. That he decided to create an app that would make the dating process more “halal” — acceptable in religious law so it was back in 2014, after hearing his friends swap stories about dating struggles.

Younas quit their work as an investment banker and invested 6 months working 18-hour times to produce Muzmatch in their room. 6 months after releasing, the software had produced its very russian brides club very first wedding.

“A few got in contact to state ‘thank you, we got hitched as a result of your app’. I became like, OK, this will be real, ” he said. The outcomes talk on their own: Muzmatch has one or more. 5 million people plus some 15,000 partners ‘ve got married after fulfilling onto it.

It produced title it me you’re interested in? For it self away from Muslim community as a result of an advertisement campaign that went in the Tube just last year featuring Lionel Richie singing: “Halal, is” The app ranks higher for downloads than the other religious-focused matching apps including JSwipe (Jewish) and Salt (Christian), according to analytics company App Annie, so it’s no wonder the big dating companies have come knocking in terms of competitors.

Younas won’t mention who, but states he has turned them straight straight straight down everytime. “We’re on a objective to transform how Muslims across the world think of marriage, and obtain married. ”

Lots of work goes in making certain Muzmatch is just a safe room for Muslims to talk and fulfill on the web. In 2016, the working platform introduced selfie verification to make sure every person regarding the application is whom they do say they truly are. The organization includes a group in Bangladesh which, alongside its HQ in Aldgate, manually moderates every profile.

Other privacy features are embedded. Users can request a chaperone show up in conversations regarding the application, such as for example a relative, as per an Islamic principle that after unmarried both women and men chat a party that is third be there. Users may also make sure they’ve no profile image on the account or details such as for example their complete name, so they may be as personal online as you can. “It’s about knowing that Muslims are incredibly diverse so we don’t like to force individuals down a specific road. You want to function as the space that is safe offer top-level privacy to your users, ” says Younas.

Security is vital for any other reasons.

“We get lots of EDL kinds and Right-wing individuals offering you plenty of abuse — putting up Bin Laden images and all sorts of that sort of stuff, ” says Younas. “The positive thing is they get spotted quickly and eliminated so we can block those users in a permanent method. ” In the upside, Muzmatch comes with non-Muslims registering as they are interested in the faith, such the man that is 50-plus changed into Islam after fulfilling some body in the software. “The peoples tales can be pressing. We’re wanting to tread that type of being open but faithful that is equally being our community. It’s a line that is tricky walk down but We think we’ve nailed it. ”

Therefore what’s next? The start-up has accomplished profitability compliment of its premium paid-for tier nevertheless the stage that is next to continue to enhance the software and its own features, and expand the group and its own reach. “Purely for a numbers foundation, one-fifth around the globe is Muslim, ” says Younas. “On top of this, we estimate there are about 400 million Muslims who will be solitary and qualified. We have a look at that, and we’ve not really produced dent. ”

To aid Muzmatch with its objective, the start-up has now announced the close of a large show A money round for $7m. Investors included respected Silicon accelerator that is valley-based Combinator – Younas participated within the programme back 2017 – also as Luxor Capital.

“Shahzad has obviously made a thing that individuals want, ” states Tim Brady, someone at Y Combinator. “He is really a founder that is resourceful happens to be playing their users as well as in the method is promoting an excellent solution for the Muslim community, in a manner that conventional businesses have actually did not do. “

Beyond bringing individuals together, Younas additionally desires to alter attitudes into the Muslim world making sure that marriage is approached in a way that is modern. “My vision is the fact that whenever Muslims around the globe think of engaged and getting married Muzmatch pops into the mind — plus it is like an evident, non-taboo move to make, ” he states. “I always think Muslims are five years behind the mainstream, particularly when it comes down to technology. Now it is time to allow them to get caught up. ”

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